The Challenge: As a recognized leader in the practice management and EMR software spaces, NextGen continues to face formidable competition from both large legacy vendors and young tech start-ups. The company needs to generate a steady buzz in the industry, while maintaining its leadership position.

The Solution: Over the course of five years, Dodge has generated nearly 400 premium media placements, including cover stories, bylined articles, case studies and feature mentions, and secured dozens of speaking engagements for NextGen executives and the company's clients. It has likewise developed and executed strategic campaigns to support product launches and help gain new market share.