The Challenge: A relative newcomer to the healthcare field, Greencastle consultants bring military process and detail to both clinical transformation deployments and strategic business programs. The organization needed to demonstrate to its prospects that the appropriate application of value maximization processes and change management initiatives will lead to project success, regardless of the industry.

The Solution: In less than a year, Dodge rewrote Greencastle's corporate messaging and brought cohesion and purpose to the corporate Web site. Direct mail campaigns and onsite promotion at industry events helped to increase brand recognition, while case study placements highlighted the success of Greencastle's varied customers. After an extensive array of targeted media placements, editors from top-tier healthcare IT publications now consistently rely on the organization's leaders as top resources for article content.