The Challenge: Despite the fact that dbMotion had many years of relevant technology experience in international markets, building credibility, brand awareness and sales opportunities in North America presented quite a challenge. Their state-of-the-art technology for medical information sharing was unknown and the industry's understanding of health information exchange and its value was not yet mature.

The Solution: Dodge developed a sustained PR campaign that leveraged dbMotion's proven experience to help build awareness and credibility. From bylined articles and case studies to joint vendor-client speaking engagements, Dodge created an industry-wide understanding of the parallels between international and U.S.-based technology efforts. This approach helped the dbMotion team overcome potential sales obstacles and positioned the company as a market leader.