by Word of the Week on September 4th, 2015
A marketing qualified lead (MQL) can be defined as a “lead of interest”. A prospect is considered a MQL if he/she has expressed initial interest in a...
by Dodge Communications (not verified) on September 3rd, 2015
Dodge recently caught up with Troy Moore, chief scientific officer at Kailos Genetics, about a foundational component of the company’s consumer brand...
by Dodge Communications (not verified) on September 1st, 2015
Content and personalization – two key elements of lead generation. Combine good content tailored to your audience and you’re on your way to reaching...
Big data has become a popular term used to describe the growth and availability of data that companies can analyze in order to make better business...
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