December 9th, 2011

Word of the Week: Quantcast

Quantcast: A while back, we discussed the importance of knowing how influential a website or blog is and how its visitor stats play a large role in that judgment. Quantcast is a very useful tool for measuring a site’s visitor numbers. Similar to Compete, Quantcast is a free tool that provides a quick snapshot of a website or blogs visitor traffic over a period of several months. In addition to strictly providing numbers, Quantcast gives a demographic breakdown of the visitors, including age,... [+]
December 8th, 2011

The Moral Test - Don Berwick's Challenge to Attendees at the IHI National Forum

Dodge client Tim Kelly from Dialog Medical attended the Institute for Healthcare Improvement’s National Forum this week and came away impressed with outgoing CMS Administrator Dr. Donald Berwick’s presentation on the six major causes of healthcare waste in the US. He provides additional insights in this post. Donald Berwick, MD, former CMS Administrator, spoke at the Institute for Healthcare Improvement’s National Forum on Wednesday. Dr. Berwick helped found the IHI and served as its President... [+]
December 8th, 2011

Webinar recording available: Aligning your I.T. strategy with new accountable care objectives

Thanks to everyone who attended Tuesday’s webinar, “The new data reporting requirements – are you prepared? Aligning your I.T. strategy with accountable care objectives.” The webinar guest speakers, Mark Hagland of Healthcare Informatics and Tina Buop of Muir Medical Group IPA, gave a present and future look at the ramifications of the emerging environment for data reporting requirements under healthcare and meaningful use, and demonstrated the implications of the new environment for vendor... [+]
December 3rd, 2011

Word of the Week: Social Commerce

Social Commerce: Predicted to be one of the hottest trends in social media for 2012, social commerce can be defined as the use of social media to assist in the online purchasing of products or services. Many companies have integrated a store app into their Facebook fan pages, allowing users to purchase products without having to sign off their social network. Other examples of social commerce sites include the popular group-buying sites Groupon and LivingSocial, as well as ETSY, a site where... [+]
December 2nd, 2011

It's all about the patient?

ICD-10, Meaningful Use, ACOs…what other buzz words can we throw in that are top of mind for each and every healthcare executive? Certainly, plenty others make the list right now, and while the benefits to these major initiatives vary, one commonality is spurring them all—patient care. It makes sense, right? We should always push to better patient care, coordinate information across providers/facilities and enhance outcomes, but it’s certainly a tall order. However, there’s more to it than the... [+]
November 22nd, 2011

Webinar: mBrace: How Quickly Are Doctors Adopting New Technologies?

Join us for a free webinar on Tuesday, December 13 at 1 p.m. EST, with Pamela Moore of UBM Medica US for a discussion on how physicians are embracing mobile technology, social networks and the web in general. We will also examine how medical media brands are using social networks to drive traffic and engage audiences. Click here for more details and to register for the event.
November 19th, 2011

Word of the Week: Doximity

Doximity: Doximity is a private social network exclusively for physicians and healthcare professionals. The tool is free and currently connects more than half a million doctors in 87 specialties. With Doximity, medical professionals can communicate with each other to keep up-to-date on treatment guidelines and relevant news, and docs can send HIPPA-compliant messages to one another in order to discuss certain cases. From a business perspective, Doximity is a great tool for physicians to use in... [+]
November 17th, 2011

Using "Advanced Metrics" to Evaluate Social Media

Sabermetrics can be defined as the objective analysis of the game of baseball, specifically through the use of advanced statistics. One goal of sabermetrics is to remove certain biases in order to better understand the value each player possesses in relation to his peers. Certain traditional statistics, such as the pitcher win or the RBI, are loathed by sabermetricians because, although they don’t necessarily paint an accurate picture of a player’s skill, they are considered to be very... [+]
November 16th, 2011

Webinar recording available: Build awareness and thought leadership credentials by tying your organization's messages to the hottest industry topic

Thank you to everyone who attended Tuesday’s webinar, “A case study: Building awareness and thought leadership credentials by tying your organization’s messages to the hottest industry topics.” The webinar guest speakers Ryan O’Connor and Tom Flatt of AMGA, demonstrated how their organization benefitted from using an outsourced public relations team to develop and execute a strategic plan to position themselves as ACO thought leaders.Topics covered during the webinar included: individual... [+]
November 12th, 2011

Word of the Week: Troll

Troll: Social media and the Internet have transformed the meanings of some seemingly ordinary words into something completely new. One of the more interesting cases of this is with the word troll. When thinking of the terms troll or trolling, most people imagine a mythical creature under a bridge or a relaxing morning fishing on the lake. But on the Web, a troll is someone who purposely posts something off-topic or inflammatory to an online community in order to provoke an emotional response.... [+]