December 3rd, 2011

Word of the Week: Social Commerce

Social Commerce: Predicted to be one of the hottest trends in social media for 2012, social commerce can be defined as the use of social media to assist in the online purchasing of products or services. Many companies have integrated a store app into their Facebook fan pages, allowing users to purchase products without having to sign off their social network. Other examples of social commerce sites include the popular group-buying sites Groupon and LivingSocial, as well as ETSY, a site where... [+]

December 2nd, 2011

It's all about the patient?

ICD-10, Meaningful Use, ACOs…what other buzz words can we throw in that are top of mind for each and every healthcare executive? Certainly, plenty others make the list right now, and while the benefits to these major initiatives vary, one commonality is spurring them all—patient care. It makes sense, right? We should always push to better patient care, coordinate information across providers/facilities and enhance outcomes, but it’s certainly a tall order. However, there’s more to it than the... [+]

November 22nd, 2011

Webinar: mBrace: How Quickly Are Doctors Adopting New Technologies?

Join us for a free webinar on Tuesday, December 13 at 1 p.m. EST, with Pamela Moore of UBM Medica US for a discussion on how physicians are embracing mobile technology, social networks and the web in general. We will also examine how medical media brands are using social networks to drive traffic and engage audiences. Click here for more details and to register for the event.

November 19th, 2011

Word of the Week: Doximity

Doximity: Doximity is a private social network exclusively for physicians and healthcare professionals. The tool is free and currently connects more than half a million doctors in 87 specialties. With Doximity, medical professionals can communicate with each other to keep up-to-date on treatment guidelines and relevant news, and docs can send HIPPA-compliant messages to one another in order to discuss certain cases. From a business perspective, Doximity is a great tool for physicians to use in... [+]

November 17th, 2011

Using "Advanced Metrics" to Evaluate Social Media

Sabermetrics can be defined as the objective analysis of the game of baseball, specifically through the use of advanced statistics. One goal of sabermetrics is to remove certain biases in order to better understand the value each player possesses in relation to his peers. Certain traditional statistics, such as the pitcher win or the RBI, are loathed by sabermetricians because, although they don’t necessarily paint an accurate picture of a player’s skill, they are considered to be very... [+]

November 16th, 2011

Webinar recording available: Build awareness and thought leadership credentials by tying your organization's messages to the hottest industry topic

Thank you to everyone who attended Tuesday’s webinar, “A case study: Building awareness and thought leadership credentials by tying your organization’s messages to the hottest industry topics.” The webinar guest speakers Ryan O’Connor and Tom Flatt of AMGA, demonstrated how their organization benefitted from using an outsourced public relations team to develop and execute a strategic plan to position themselves as ACO thought leaders.Topics covered during the webinar included: individual... [+]

November 12th, 2011

Word of the Week: Troll

Troll: Social media and the Internet have transformed the meanings of some seemingly ordinary words into something completely new. One of the more interesting cases of this is with the word troll. When thinking of the terms troll or trolling, most people imagine a mythical creature under a bridge or a relaxing morning fishing on the lake. But on the Web, a troll is someone who purposely posts something off-topic or inflammatory to an online community in order to provoke an emotional response.... [+]

November 11th, 2011

Webinar: The New Data Reporting Requirements – Are You Prepared? Aligning your IT Strategy with New Accountable Care Objectives

Join us for a free webinar on Tuesday, December 6 at 1 p.m. EST, with Mark Hagland of Healthcare Informatics and Tina Buop of Muir Medical Group IPA for a discussion on the data reporting requirements for three CMS reform-related programs that will result in significant impacts to hospitals’ bottom lines and the implications of this new environment for vendor strategy and communications. Click here for more details and to register for the event.

November 4th, 2011

Word of the Week: Our 100th entry

For the past 99 weeks, the Dodge Communications blog has served up a new term or phrase each Friday that we thought every healthcare marketer should be familiar with. These “Words of the Week” all pertain to social media or the Web in some way, and many of them have a direct connection to the healthcare industry. For the 100th edition, we thought it would be fun to take a look at where we’ve been and where we might be going. The social media landscape is a crowded one. It seems as if for every... [+]

November 3rd, 2011

Prioritizing the social media platform to reach target audiences

Michaela Kraft, marketing management at Philips Speech Processing, met with us to discuss her company’s recent social media initiative. Dodge: Tell us a bit about Philips’ history, your current business model and the challenges you face. Kraft: Philips Speech Processing, with its headquarters in Vienna, Austria is the worldwide market leader in the professional dictation market and the only company to design and manufacture a comprehensive range of digital dictation solutions as well as analog... [+]