B2B healthcare communicators
Word of the Week: Social Media Policy
Social Media Policy: We spend a lot of time in this feature talking about unique social media tools that can be used for learning, communication, marketing, networking, and just making life easier. But for healthcare companies to successfully dive in to the social media world, a policy needs to be developed. The social media policy sets standards and expectations for an organization’s use of online tools, and it keeps all employees on the same page regarding what is or is not appropriate use of social media as it relates to the organization. Recently, the CDC developed a 60-page guide for healthcare providers looking to begin a social media program and implement a policy of their own. This guide can help companies that are not sure which tools to use or how to use these tools find a starting point that fits their needs.