Word of the week: Workflow

Word of the week: Workflow

Workflow is the concept behind marketing automation systems and consists of  pre-determined interactions that prospects experience based on their profile, demographic and/or behavioral data with the goal of nurturing and building relationships. Because workflow acts as a series of automated actions that you can trigger to occur based on a prospect’s behaviors or contact information, it enables you to build stronger relationships with your leads, send higher quality leads to your sales team and save more time as a marketer. Workflow automation processes are successful in today’s business to business marketing arena because they allow you to send the right message to the right prospect at the right time.