Word of the week: Wistia
Wistia is a professional video hosting site that allows you to engage your prospects, customers and employees with video. Wistia features social sharing, video SEO, calls-to-action and email marketing. As the B2B market constantly changes, being able to push out relevant and engaging content has proved challenging. However, Wistia’s capabilities, which include audience trends for popular videos and real time viewers, will surely improve the content optimization process. Additionally, as marketing continues to become more of an inbound method, Wistia’s ability to integrate with marketing automation and email marketing systems and report on video trends will increase your prospect to client conversion rate.