Word of the Week: Vine
Vine is a social media tool that was introduced by Twitter in early 2013. This tool allows users to connect with their audience through six second videos that encourage creativity and keep audiences engaged. As social media use continues to rise among B2B companies, it is important to keep current with trends to enhance social media marketing presence. The benefits of strong social media marketing include increased customer interest and retention—crucial elements to company success. Vine hasn’t been as easily adopted into the B2B space as other social media platforms like Twitter, Facebook and LinkedIn. However, Vine offers great opportunity for B2B companies, as these short videos can be used for product demos, company tours or a showcase of a tradeshow booth.