Word of the week: Video SEO
The goal of a majority of companies is to show up first in a search engine query. Video SEO comes into play when a company is leveraging video marketing on their website. The same way you create content for your website to boost search engine optimization, you should be customizing the content surrounding videos. Videos show up in search results in the form of rich snippets, which makes having video on your website increase SEO automatically. Search engines, such as Google or Bing, give more credit to websites with video because they are hard to make, information rich and not many websites have video to begin with. Hosting your company’s videos somewhere like YouTube, as opposed to your website, will not improve your SEO as the link provided in the search will not be to your website. Having video on your website can support other SEO efforts made through website content by providing transcripts for your video, a description with key terms and the ability for viewers to share your video on social media.