Word of the week: Twitonomy
Twitonomy is a free monitoring tool that helps companies measure the reach of their Twitter page. The tool connects with your Twitter account and pulls a detailed report, allowing you to assess the effectiveness of your Twitter presence. The features include statistics on tweets per day, the number of shared links, the number of mentions by others, those who you interact with the most, the most used hashtags and which tweets were retweeted and favorited most. In addition, you can access a detailed report of those you’re following as well as your followers to gain insight on your audience. A premium version is also available for those who want to dig deeper, as it provides information on search analytics, has the capability to filter by custom date ranges and can download the data into an Excel document or PDF. Overall, companies using Twitonomy can gain deep insight into the success of their current Twitter strategy that can be used to alter the strategy to maximize effectiveness.