Word of the Week: Twebinar
Twebinar: A twebinar is a mash up between a live podcast/audio broadcast and Twitter as the backchannel for discussion. Offering great exposure by enabling a company to both advertise their offerings via webinar while simultaneously encouraging an engaging discussion within the Twitter realm, twebinars have become quite popular in the world of social media marketing. Many organizations and businesses now take to social media to increase their company’s brand awareness and position themselves as thought leaders in their industry. The healthcare industry, in particular, is one market that greatly benefits from the utilization of twebinars; as an industry that is always changing, due in part to the healthcare reform laws and new and advanced technologies, twebinars can give easier access to real-time communication between those conducting a traditional webinar and the audience members.