Word of the week: Topsy
Topsy is a social media analytics tool that allows marketers to monitor and track their organization on Twitter, while providing insight into how an organization’s posts are being shared. The tool digs deep by allowing you to filter all the content based on a particular topic, providing advanced analytics tracking for keywords and determining key influencers. The key influencers function can help your organization identify the users that have the most social influence over your brand. The sentiment score tool is an assessment done by Topsy where you can search your company name and see the number of tweets posted in your chosen time frame with a corresponding score based on your Twitter content and engagement. The analytics tracking options from Topsy include tracking popularity over time and comparing multiple domains to see which page is getting the most engagement from their Tweets. In addition to the free service discussed above, Topsy offers a professional version that gives you an even deeper understanding of your organization’s reach on Twitter.