Word of the week: Teaching videos

Teaching videos are designed specifically to educate the audience, often providing a deeper or more unique experience than other readily-available content on the chosen topic. Unlike conversion videos, teaching videos’ main purpose is not to encourage sign-ups or sales, but to provide actionable, educational content that helps viewers reach a desired outcome. These videos help establish thought leadership in the subject matter and brand recognition – though conversions may be a secondary result. Important considerations when creating this type of content include understanding what the audience needs and delivering it in a professional and digestible manner.

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