Word of the week: Sulia
Sulia: Sulia is a real-time media service that acts as a sorting tool to find relevant content on Twitter. With a strong focus on validity in the “twitterverse”, the service positions itself as a platform to find experts on various topics through the process of sorting Twitter based on interest and then placing those results into a specific list. As the search process becomes increasingly difficult to find relevant information on Twitter and other social media outlets, sulia utilizes its channels to analyze an immense amount of Twitter lists and identify the most useful sources. This process occurs when Sulia combines machine learning and human curation to assist in removing off-topic content to result in “high-quality real-time Channels that are always on-topic, readable, and relevant.” As an innovative tool for social media users, Sulia can help eliminate the improper use of hashtags in a search list. For example, the term healthcare accompanied by a hashtag, often results in search topics and information unrelated to the designated topic. Sulia will help to narrow down search term results and provide the best results for each specific user, therefore making social media marketing easier to navigate for any organization.