Word of the week: SocialRank
SocialRank identifies your top Twitter followers across three different categories—best follower, most engaged and most valuable. The most engaged and most valuable followers are measured by how often the user retweets and favorites your Tweets, whether or not they are verified and how many people they follow. The best follower is determined by a combination of your most engaged and most valuable followers over the past month. From a social media marketing perspective, it’s important to know which followers are engaging in your content the most so you can increase interaction with them to reward them for their interest with the intent of heightening engagement even further. The tool sends monthly results via an email report. In addition to determining which followers are engaging with your company’s Twitter account the most, you can set goals for target followers you wish to increase interaction with that have not yet graced your top lists. Overall, SocialRank is a great tool to measure your influence on social media by identifying top followers.