Word of the week: SocialBro
SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. SocialBro analyzes the timelines of your followers to generate a report showing you how to reach the maximum amount of followers for more retweets and replies. As more and more organizations turn to social media for their inbound marketing efforts, SocialBro will prove an important management tool for those who want to understand their competitors, identify key influencers and benchmark performance.