Word of the Week: Social Television
Social Television: Social TV, simply put, is the combination of watching television while simultaneously engaging in conversations via social media. Tweeting or Facebooking about the shows we are watching was a trend on the rise during 2011 and is expected to continue to thrive as we move into 2012. Twitter has already begun to leverage this trend in several ways. The microblogging network teamed up with the new show X Factor to implement live social voting during the show, and they have also published a guide on best practices for integrating TV with social media. We’ve also seen an increase in social check-ins – where a user checks in to watching a TV show, as opposed to arriving at a physical location – thanks to new social TV apps, which have been dubbed “second screen apps.” Other companies are cutting out the middle man completely, including Hulu, which is offering its Hulu Plus service as an iPad app.