Word of the week: Social monitoring
Social monitoring, also called social listening, is the process of observing conversations about your brand, competitors, keywords and other topics or issues on social media. There are a number of social media listening tools available, which can even send updates to your inbox according to specific search terms. Social media is as much a tool for listening as it is for broadcasting, and monitoring the conversations around your brand and others can help generate new ideas, solve problems, predict trends and manage your reputation. Additionally, watching and taking part in the discussions surrounding your industry can establish you as a thought leader and authoritative figure or organization.