Word of the week: Social mention
Social mention is a social media listening tool that collects aggregated data across many platforms. The tool offers a social media search and analysis service and provides daily social media alerts and API. Social mention can monitor over 100 social media properties. Users simply type in the term they would like to explore into the search box and have the opportunity to choose a category out of blogs, microblogs, bookmarks, images, videos and questions to narrow their search, or they can search all. The search results show all social media mentions and breaks down the term by strength, sentiment, passion and reach as well as identifies the average frequency of mentions, time of the last mention, number of unique authors, top keywords, top users, top hashtags and sources. Companies can use social mention to monitor the conversation around their company, products, competitors, etc.