Word of the week: Social Crawlytics
As content marketing continues to dominate the B2B market, companies are continually looking for ways to outperform competitors by providing their target market with the most relevant content. There are many marketing analytics platforms available today that help companies evaluate their marketing efforts; however Social Crawlytics, a free tool that analyzes URLs, is unique in that it gives companies the opportunity to analyze the effectiveness of their rivals content. For a small start-up with just 22,000 active users, Social Crawlytics has already scanned 453 million URLs and counted over 28 billion shares. This tool provides users with a wealth of information as to how their competitors’ content is performing across social media platforms including Facebook, Twitter, LinkedIn, Google+ and StumbleUpon. Social Crawlytics organizes the information into both graphs and statistical overviews that can be compiled into comprehensive competitive analyses. It is recommended by Nextweb that social media users, SEO analysts and publishers should use the platform to identify their competitor’s most shared content. With a growing emphasis placed on marketing analytics in the B2B market, Social Crawlytics offers companies a major competitive advantage by providing them with greater knowledge on the types of content they should be producing in order to better connect with their audience.