Word of the Week: Social Commerce
Social Commerce: Predicted to be one of the hottest trends in social media for 2012, social commerce can be defined as the use of social media to assist in the online purchasing of products or services. Many companies have integrated a store app into their Facebook fan pages, allowing users to purchase products without having to sign off their social network. Other examples of social commerce sites include the popular group-buying sites Groupon and LivingSocial, as well as ETSY, a site where users can create an online storefront sell their own products directly to consumers. Another use of social commerce is through mobile apps. Apple and Starbucks have leveraged this technology by allowing users with the app installed to complete the checkout process in-store without having to stand in line at the counter. Besides the main advantage, convenience, social commerce allows consumers to interact with each other, providing feedback and reviews on products, thus enhancing the overall shopping experience.