Word of the Week: Snackable content

Word of the Week: Snackable content

By Word of the Week on June 13th, 2014

Snackable content consists of bite-sized chunks of information that can be quickly and easily consumed by its audience. This concept reflects the shifting nature of the industry, now that everything is becoming faster and smaller. Methods of introducing snackable content to your audience could be through infographics, images, short video blogs, etc. These short bursts of content can be also repurposed from more lengthy pieces of content to save time and maximize efficiency. Though snackable content is consumed in a quick manner, it should still be created with an in-depth meaning for the audience to grasp, which will educate potential buyers quickly and effectively. Overall, incorporating snackable content into your marketing strategy allows your audience to easily consume, understand and share your content.

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