Word of the week: SimilarWeb
SimilarWeb is a research tool that allows you to discover the story behind any website with a single click. SimilarWeb’s insights help inform organizations of competitive traffic analysis and identify growth opportunities online. The data is then presented as an infographic for any website on the web. Additionally, SimilarWeb finds the biggest websites within your respective industry and geography through a categorization method. The traffic insights gained by SimilarWeb can help a business learn more about a website’s audience by understanding what other sites and topics in which visitors are interested. In the vastly changing healthcare arena, being able to understand what is trending amongst audiences is necessary to adapt and SimilarWeb is just one method by which healthcare marketers can stay on top.