Word of the week: SERP
SERP: SERP, an acronym for Search Engine Results Page, is the page you arrive on when you search for a specific keyword on Google or other search engines. Why is SERP important to your business’s success? In the digital world in which we now live, companies must maintain a certain presence online, whether it’s through websites, social media sites, or a combination of the two, in order to engage with their audience and increase brand awareness. SERPs play a huge factor in a business’s ability to succeed as the amount of search traffic that your website receives depends on the rankings it has within the SERPs. As more companies strive to align SEO (search engine optimization) with their marketing efforts, SERPs will continue to prove important to any organization’s ability to truly flourish. Additionally, as the digital world continues to thrive, improving the lines of communication within any organization will be the cornerstone of success and SERPs are just one search engine marketing feature that allows you to accomplish this.