Word of the week: Relevance
In marketing automation, relevance is key to nurturing prospects and generating sales. More than ever before, marketers have the ability to send relevant emails. One of the greatest benefits of marketing automation is that it provides deep insight into the prospect, so emails should be targeted to what they are interested in, the content they’ll find most relevant and be sent at the best time for content distribution. This insight allows you to send the most relevant information as possible to aid in lead generation and increase engagement, giving you greater chances to successfully reach the prospect. Overall, making a prospect’s experience as relevant as possible by tailoring the content to their personal interests enhances your marketing automation practices.