Word of the week: Raven
Raven allows an organization to access its online marketing platforms in one central location. The resources on Raven include tools for SEO, social media and content marketing. The SEO tool integrates data from numerous sites and compiles analytic reports based on keyword and website research, an in-depth SEO analysis and a competitor analysis. Raven’s social media management tools include specific Twitter and Facebook management tools along with a social stream that provides an in-depth, all-in-one overview of an organization’s social media pages. The content marketing tool allows users to strategically organize content, audit existing content, optimize new content, disseminate content effectively and track and report the value of the content. Overall, Raven is ideal for companies to optimize a single authority site along with social media sites in an effort to surpass industry competition.