Word of the Week: Quantcast
Quantcast: A while back, we discussed the importance of knowing how influential a website or blog is and how its visitor stats play a large role in that judgment. Quantcast is a very useful tool for measuring a site’s visitor numbers. Similar to Compete, Quantcast is a free tool that provides a quick snapshot of a website or blogs visitor traffic over a period of several months. In addition to strictly providing numbers, Quantcast gives a demographic breakdown of the visitors, including age, gender, education and income, as well as a list of other sites that users are likely to view. Having a tool that not only provides numbers but demographics is a very valuable tool for any marketer looking to undertake a blogger relations or digital marketing campaign.