Word of the week: Quality score

By Word of the Week on December 19th, 2014

Quality score is a metric used by search engines to measure the quality of pay-per-click ads. The quality score is composed of three parts: expected click through rate, ad relevance and landing page experience. These three components are Google’s estimate of the likelihood a searcher will click on your ad and the experience they will have after coming to your website. Quality score makes a substantial impact on the order of the displayed advertisements; ad position ranking is determined by multiplying the bid amount by the quality score. Therefore, high scores for quality can result in higher positioning on results pages with lower accumulated costs.

Add new comment