Word of the week: Podcast
A podcast is a digital audio file that can be downloaded by a user. Typically, they are created as a series that is sent to subscribers. Podcasts can be utilized in your marketing strategy to reach customers and prospects and keep them engaged in your content. Although podcasts are on the rise, only 5 percent of digital markers are currently integrating them in their marketing plan—24 percent plan to start using this tool within the next year. The type of content that is used on the podcasts should align with your other marketing content. Guest podcasts can be leveraged to show thought leadership in the industry and build deeper relationships with prospects and customers. As consumers are increasingly being given the choice of where they consume content, your company should develop content to distribute across multiple channels—and podcasts add variety to your multichannel marketing strategy.