Word of the week: Piktochart

By Word of the Week on August 1st, 2014

Creating original, high-quality content is a necessity in B2B marketing today, as content creation is now the single most effective SEO tactic, according to MarketSherpa. Piktochart—the next big thing in infographic design—is a website that offers users the opportunity to easily create and share their own infographics in three easy steps. Prior to the introduction of Piktochart, creating infographics had been a major challenge for companies without high level graphic design abilities and budgets, but the site’s intuitive user interface and drag-and-drop canvas is a game changer. Tools to help users depict data within the Piktochart system include categorized icons, over 100 infographic templates, design-driven charts and interactive maps. Users can easily share infographics via social networks, email and links.

A recent study by Unbounce found that companies who incorporate infographics into their content strategy see a 12 percent increase in traffic. Telling the visual story of your brand is increasingly important in the era of B2B content marketing, and Piktochart has both the usability and sharing tools necessary to change the way marketers’ present information to the world.

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