Word of the week: Picfx
Picfx: Not too long ago, we wrote about Visual.ly and Instagram as beneficial apps to help you integrate visual content into your social media marketing efforts. Since then, visual content for online marketing has practically exploded. In conjunction with popular visual content described above, Picfx is another app that allows you to apply filters and effects to whichever image you desire. An ordinary image can go from “meh” to “insanely shareable” in a few simple steps. Picfx can be used as an enhancement tool for visual content that helps ease communication methods by simplifying ideas in a clear and concise manner. In particular, Picfx, which can be used to edit any visual content, could potentially be used to edit infographics, which have increasingly been utilized by healthcare companies in their marketing efforts to convey their brand. There will certainly be additional apps similar to Picfx as the visual content brands choose to convey on social media sites continues to grow.