Word of the week: Personalization

Word of the week: Personalization

By Word of the Week on February 14th, 2014

Personalization is a method that caters to the individual needs and interests of your prospects and customers—it is key for email marketing strategy, as it turns prospects into closed deals. There are several ways to personalize your marketing campaigns, from utilizing prospect profile information, such as name, industry or region, allows you to develop content that appears as if it was specially crafted for each recipient; sending your emails from a consistent point of contact to create a sense of familiarity instead of just from the company; and creating blocks of content on your website that display different pieces of collateral or promote different products that are also based on the prospect profile. Overall, using personalization in your marketing communications strategy aids in improved lead generation and increased sales.