Word of the week: Periscope
Periscope is a new Twitter-owned mobile application that allows users to watch or broadcast livestream video within the app while sharing on Twitter. Similar to Meerkat, marketers can utilize Periscope to increase or enhance their visual storytelling capability. Its live feed gives viewers a candid, unscripted, real-time look from an organization’s point of view and allows them to participate by posting comments or “heart-ing” what they see. With Periscope, broadcasts can also be archived and watched or re-watched at a later time.