Word of the week: Mobile responsive design

By Word of the Week on August 15th, 2014

With 60% of internet access occurring on mobile devices, designing highly responsive mobile websites is a necessity for B2B businesses. Mobile responsive design is defined as web design that adjusts to fit any screen, providing users with a consistent experience across desktops, tablets and smartphones. Fluid grids, flexible images and media queries are the three technical ingredients required to make a site responsive. All of these features help to resize the site, images and content in order to display properly on all browsers and devices. With the adaption of responsive mobile websites in recent years, customers have been conditioned to expect high-functioning, quick-loading sites on smartphones and tablets. Studies show that low-functioning mobile websites result in higher bounce rates and loss of potential customers, as 61% of visitors will return to Google in search of a more readable site if they encounter an unresponsive page. Optimization of websites for mobile platforms is an increasingly important component of SEO, with Google often ranking responsive mobile sites higher. As a B2B business, mobile responsive design has the potential to support your content, email, search and social media marketing efforts by increasing functionality and readability of your offerings across desktops, tablets and smartphones.

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