Word of the week: Marketing technologist

The marketing technologist is a new role that is rapidly developing among businesses as marketing functions increasingly rely on technology. Part IT and part marketing, this hybrid role coordinates the effective use of marketing technologies and ensures they are aligned with business goals. Marketing technologists often need strategic, creative and tech skills to attract leads via digital channels, often using marketing automation and CRM systems to ensure opportunities receive the relevant, personalized attention necessary to close deals.

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