Word of the Week: Macaw

Word of the Week: Macaw

By Word of the Week on September 7th, 2012

Macaw: Macaw, the U.S. Preventive Medicine's mobile health app, turns your smart phone into your own personal health monitor. Unlike other health apps, Macaw’s focus is on preventive medicine; the app works by acting as a personal health hub by connecting an individual’s health apps and wireless devices for tracking weight, fitness, overall activity and biometrics, which includes pedometers, glucose meters, activity armbands, scales, labs, sleep managers, mobile weight loss apps and blood pressure cuffs, into a single app for complete tracking. With the costs of healthcare skyrocketing, Macaw’s foundation is based on the facets of preventive health – keeping healthy people healthy, screening for earlier detection and diagnosis and early evidence-based treatment to reduce complications and disability. Just as the Affordable Care Act aims to lower the costs of healthcare for everyone, Macaw strives to decrease your chances of needing care in the first place. Additionally, as the digital and mobile health movements continue to explode, Macaw is just one of many health apps that allows you to take control of your health and potentially decrease your healthcare costs.