Word of the week: Long tail keywords
Long tail keywords are a powerful way to leverage traffic for your website. Phrases that consist of between two and five words, long tail keywords are typically used when searching for a rather specific item. Long tail keywords are used to define what is on the web page and what the publisher wants to be found in search engines and on search engine results pages. These keywords can be helpful for the healthcare marketing industry because they are very specific and niche, similar to the constantly changing Health IT environment. For example, if you are an EHR vendor, you could aim to rank your website for the keyword “EHR implementation” for better website traffic.