Word of the week: LikeAlyzer
LikeAlyzer is a free and easy-to-use social media tool that rates your Facebook page by comparing it to similar pages—pages are ranked on a scale of 0-100. After ranking your page, LikeAlyzer gives you a list of things you do well on your page and recommendations to improve your presence. The tool provides insight into many different areas of the page including detailed information on posts from your page such as how often you post, the types of posts, average length, etc. This insight comes with suggestions on best practices and how to most effectively leverage your Facebook presence. In addition to statistics and advice for your Facebook posts, it provides information on posts to others including the current settings on your page and if you need to alter these based on the interaction you are receiving from your audience as well as how long it takes you to respond to your audience—it is most effective to interact quickly and consistently. In addition to analyzing your own page, you can run a report for a competitor’s page to compare your social media strategies against there’s to determine which tactics prove to be most effective. The main purpose of LikeAlyzer is to point out the areas you need to focus on improving in order to optimize your organization’s Facebook presence.