Word of the week: HTML
Hypertext Markup Language, or HTML, is essentially the language used to structure pages on the internet. HTML uses tags to define the format and content for hypertext documents. These documents can be read by web browsers, which then display web pages as you’re used to seeing them with pictures, hyperlinks, colors, text fonts and styling, etc. HTML is also critically important when trying to get found on the web. Search engines aren’t able to see web pages visually, like humans – search engines “crawl” websites by reading their code. Proper HTML hierarchy and structure are essential as search engines read and prioritize the information it finds within the web pages, ultimately using it to help rank and display websites on results pages. To learn more about how Dodge can build and optimize your website, head over to the digital services microsite.