Word of the week: Hootsuite
Hootsuite, a free social media management tool, has become a favorite among marketers because it can access many different social media accounts on one single platform, including Facebook, Twitter, LinkedIn and Google+. Hootsuite’s popularity is also a result of its easy-to-use, integrated capabilities. The tool allows marketers to disseminate messages, monitor conversations and track results in one central location. In addition, it can be accessed on mobile devices, making it easy to update social media accounts on-the-go. Hootsuite saves users time by enabling quick responses to what people are saying about their organization. A social media management tool of this nature is key for B2B marketers, as it allows them to be nimble with their social media messaging strategy. Adopting the use of a tool like Hootsuite is crucial in the ever-changing healthcare industry, as new trends are constantly being established and should be communicated via multiple social media outlets.