Word of the week: HealthTap
HealthTap: HealthTap is a freeinteractive health network and mobile app that connects doctors with patients by providing educational, peer-reviewed health information. Similar to a Web-MD type forum, HealthTap enables you to post health-related questions by engaging in a game-like competition where doctors can earn points based on the right amount of answers. By participating in this forum, physicians who want to attract new patients have a better chance to gain visibility. Additionally, when you search for answers to a particular question, a geographic filter is applied to help narrow your search to doctors that are nearby. This feature of HealthTap could certainly prove useful as the healthcare reform is implemented and more people will have access to healthcare. HealthTap also offers some social media features where users can follow particular physicians and topics of interest, which coincides with the emerging social media marketing trend.