Word of the week: Hashtracking
Hashtracking is a social media tracking tool that allows users to get in-depth reports on an individual hashtag. This tool can be particularly useful during tweetchats when a group of people are all discussing the same subject during a set amount of time, as it allows users to input date ranges. For example, if you were conducting a tweetchat that lasted one hour, you could filter that specific time in the report, so your statistics will be completely accurate for your particular tweetchat. Hashtracking digs deep while providing insight into many useful factors including influencers, engagement and reach. The report provides the total number of people in attendance, the number of tweets and retweets, links that were used with the tweets and even other hashtags used in the tweets. Hashtracking’s advanced capabilities makes it one of the most accurate and in-depth tools for companies to use for the measurement of hashtags.