Word of the week: growth hacking
Driven by data, growth hacking – a term once geared solely towards startup companies – is now making a splash in the digital marketing space. With the use of analytical thinking, social metrics and creativity, growth hacking aims to grow a company’s following and ultimately sell products or services through an empirical methodology. This approach involves looking into the analytics behind consumer behavior to leverage the right message to pull users in. It essentially answers the age-old question of ‘how do I get consumers for my product?’ In the B2B space, best practices for growth hacking include a dedicated landing page, inbound marketing and self-service, which allows customers to sign up and start using your product on their own.