Word of the week: Graph search
In 2013, Facebook introduced graph search, a social search tool that allows users to explore different categories by mapping all the data collected in the platform. Users can search based on people, places and things. For example, if you wish to find all of your friends who live in the same city, that can be done through graph search. Any information that is shared on Facebook can be found through graph search, and each user sees results that are unique to them. Overall, graph search is an innovative data collection tool that marketers can utilize this tool to gain insight on key information of their audience and competitors.