Word of the week: FollowerWonk
FollowerWonk is a social media management tool that allows an organization to optimize its Twitter presence by gaining more insight into its followers. The comprehensive analysis feature allows users to segment their followers by location, bio, who they follow and more. FollowerWonk even helps determine the best times to tweet to reach a target audience, as it can produce a graph showing when most of your followers are typically online. In addition, this tool provides updates on follower gains and losses to determine if your organization’s Twitter strategy is effectively engaging your audience. Along with the analysis of followers, FollwerWonk can help find key followers for your company by searching Twitter bios and comparing Twitter accounts to find overlaps. FollowerWonk’s advanced capabilities allow an organization to optimize its Twitter presence by providing the necessary background that will aid the organization in determining optimal Twitter content to engage followers and the best time to disseminate key messages to reach the majority of followers.