Word of the week: Feedly
The key to a successful B2B marketing strategy in 2014 has proven to be the production and distribution of relevant content across social channels. However, finding top-quality industry related content can be extremely challenging and time consuming when you have to individually search blogs, social media and news outlets for the right stories. Feedly—an RSS reader and aggregator—is a powerful tool that helps users to organize content from blogs, news sites, and YouTube channels into one convenient, customizable feed. Based on users’ saved channels, Feedly also recommends relevant, high-level content ranging from articles to videos and podcasts. Available via smartphones, tablets and computers, Feedly allows you to save and share articles across multiple devices, as well as social networks including Twitter, Facebook, Google+, Pinterest and LinkedIn. To increase shareability, Feedly has integrated with a variety of popular content saving and sharing platforms such as Evernote, Buffer, Pocket and Instapaper. With a highly-interactive interface, users can easily segment content by category, type or platform. Offering both free and pro versions, Feedly has helped over 15 million users to find, organize and share the best content for their target market. With features such as power search, Dropbox vault, and one click save to One-Note, Pocket and Evernote, Pro is currently being utilized by 32,000 users. Included in both the Top 100 Tools for Learning and Google’s 2013 Seitgeist, Feedly is a must-have tool for content marketers looking to increase efficiency, organization and searchability of content.