Word of the week: Drip Marketing

Word of the week: Drip Marketing

By Word of the Week on December 14th, 2012

Drip Marketing is another synonym for lead nurturing, the marketing automation concept of continually building relationships with potential clients even if they are not ready to buy yet. To keep prospects constantly engaged, drip marketing programs utilize a series of emails that seeks to qualify leads faster in the marketing to sales funnel. One effective way of utilizing drip marketing is by consistently producing email marketing campaigns in which your organization’s name and product is clearly conveyed to further promote brand awareness. Although drip marketing is an effective method for closing more leads, it does require some strategizing and a plan of action. Many marketers have turned to marketing automation systems, such as Marketo, for all of their lead nurturing needs. These marketing systems are an effective and efficient manner by which you can produce your drip marketing campaigns and close more business. For healthcare B-to-B marketers, drip campaigns are just one more effective way to acquire more sales qualified leads in an ever-changing industry.