Word of the week: Custom redirect
A custom redirect allows you to track a link on your website or a third party website. Those who wish to gain insight on where visitors are coming from to their website should set up custom redirects. They can be especially helpful if links to your site are featured on directories, partner sites or outside blogs. Marketing automation tools, like Pardot, allow you to create a custom URL to give to that third party, so when it is clicked it will redirect back to your desired location – whether it’s your homepage, blog, resources or contact page. Tracking the visitors that are being directed to your website from an outside link gives marketers better insight to where they should guest blog more often, which directories are worth listing with and which partners to give credit to when visitors convert to prospects. In addition, completion actions are available with custom redirects, which allow you to assign a user, notify a user, add to a list, etc.—an efficient way to manage and track prospects. Overall, the use of custom redirects is a best practice and should be utilized to make your B2B marketing campaign as efficient as possible.