Word of the week: Crawler
Crawler, a common term in the SEO world, is a bot that search engines such as Google or Bing use to collect data about websites. The crawler works by visiting your website and then analyzing the content. For example, every time a company updates their business page or website, the crawler will re-visit the same site, make changes and add new content. Crawlers are just one way search engine keep their results relevant and up to date. Additionally, by adding crawlers to your website your organization can improve their SEO and increase brand awareness.