Word of the week: BuzzSumo
BuzzSumo is a social media monitoring tool that shows what content performs the best on a certain topic. A great feature of BuzzSumo compared to other similar tools is that it provides insight across many different social networks, including Facebook, Twitter, LinkedIn and Google+. The tool’s functionality is simple—the user types in the term they would like to search and it displays the number of shares across each social media platform. Search results can be organized by date and content type, ensuring you are uncovering the most relevant content and for the platform you wish to analyze. Users can also filter content by type, further drilling down your search by articles, infographics, videos, interviews, etc. In addition, users can search influencers in an effort to engage with them and explore their content. Competitor analysis can also be done on BuzzSumo by searching a competitor’s name and it will show the organization’s most popular content and the number of shares for each social media platform. Overall, BuzzSumo enables content marketers to understand major trends in their industry, analyze competitors and find content to share to its audience.